Our Story and Philosophy
Fit Activewear started as an exclusive activewear line for SM Department Store. Ever since its birth in 2006, Fit has been empowering Filipino woman in their journey for a healthy and balanced lifestyle by offering them functional yet stylish activewear choices at an amazing value.
Fit Activewear is composed of basic to trendy apparel tops, shorts, capri pants, jogging pants, sports bra and jackets. One of the best kept secret of Fit Activewear is their use of a special fabric technology called DriCool which wicks away sweat from the body keeping the skin cool, dry and refreshed even during the most trying of summer days.
Fit Activewear inhibits the Great Feminine, saluting the sun during yoga, floating with the wind while running and unleashing the fluidity of water while dancing.
Fit Activewear is light, energy and love.